Wondering how to drive more targeted traffic to boost your sales? Google Analytics is already giving you valuable insights on your organic traffic. All you need to do is to take a deeper look into your Google Analytics reports and take the right measures to boost your organic traffic and sales. In this article, we’ll show you some actionable WooCommerce SEO tips you can take to boost your SEO traffic and sales.
1. Enable Enhanced eCommerce Tracking
To understand how search engine traffic influence on your sales and revenue, you’ll need to enable Enhanced eCommerce tracking on your site.
In Google Analytics, Enhanced eCommerce tracking provides you with more detailed data about the shopping behavior of your customers than traditional eCommerce tracking. When it is enabled on your site, it gives you powerful reports like:
- Shopping Behavior
- Checkout Behavior
- Product Lists Performance
- Sales Performance
You can learn the easy way to add Enhanced eCommerce tracking for WooCommerce, no coding necessary.
2. Use the Yoast SEO Plugin
Using an SEO plugin on your site is essential to optimize your website for search engines and attract potential customers.
Yoast SEO is one of the best SEO plugins for WordPress sites. It helps you to improve your site’s SEO on all needed aspects. It is the one that we use on all of our sites and recommend to our customers.
Yoast SEO allows you to choose a focus keyword on every page of your site, and then gives you suggestions to use it appropriately on that page. Focusing on the right keywords ensures that your site attracts the right visitors that are likely to be converted into leads and customers.
You can learn how to use Yoast SEO on your site.
With MonsterInsights, you can even track the performance of focus keywords you set for your pages. You can read more about it below.
3. Track the Performance of Focus Keywords
If you’re using the Yoast SEO plugin on your site, you can track the focus keyword you set on your pages with MonsterInsights.
By tracking the performance of focus keywords, you can see which of your page is doing well in search engines. It helps you identify what focus keywords are driving more organic traffic to your site. You can also gain data-driven insights about choosing focus keywords for boosting organic traffic.
To be able to track the performance of focus keywords, you’ll need to enable custom dimensions on your site.
In Google Analytics, custom dimensions are just like default dimensions such as gender, region, all pages, traffic sources, etc. except you create them yourself. By enabling Custom dimensions, you can collect and analyze data that matter to your website, like focus keywords tracking, which Analytics doesn’t track out of the box.
For more details, learn everything you need to know about custom dimensions.
4. Focus on Key KPIs
In order to boost your eCommerce SEO traffic and sales, focusing on your sales and organic traffic reports is not just enough. You need to keep an eye on KPIs (Key Performance Indicators) of your WooCommerce shop.
KPIs are key metrics that help your business understand where your successes are coming from, and what changes you need to make in order to build your customer base from search engines and other traffic sources.
Focusing on crucial KPIs for your store tells you whether your business is moving towards meeting your business objectives and also ensures that you are not going off track.
For example, below are a few KPIs you need to keep track to generate more revenue from your store.
- Conversion rate
- Average order value
- Cost per acquisition
- Shopping cart abandonment rate
For more details, read 5 crucial KPIs to track for every WooCommerce store.
5. Find How Organic Traffic Brings in Business
Do you want to see how organic traffic brings in business?
The easy way to find it out is to look at the channels report in Google Analytics. You can get the channels report by navigating to Acquisition » All Traffic » Channels.
6. Understand Keyword Intent
Not every organic visitor is going to buy merchandises from your store.
Understanding the intention of every organic visit helps you figure out why each organic visitor is on your site so that you can deliver exactly what they want, instead of wasting time optimizing for the wrong keywords that will never convert.
For instance, Practical Ecommerce identifies four types of keyword intent. They are:
- Navigational, where users search for a particular website.
- Informational, where users search for the answer to a question.
- Investigational, where users search for information that may eventually lead to transaction.
- Transactional, where users are ready to buy.
See OptinMonster’s guide on how to choose the right keywords for advice on discovering intent.
To determine what your organic visitors are looking for on your site, you can look at the Keywords data in Google Analytics by navigating to Acquisition » Search Console » Queries.
